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Brands Do Not Exist On Shelves…
–nor in parking lots or street addresses or user experiences. Brands have no tangible existence because they live solely in the hearts and minds of people, and nowhere else. Brands reside in the...
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Brands Are Opinions
I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in one way or another, most of them get bogged down in intellectualism. To me, the...
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Last Month, All Pig Farmers Worried About Was Pork Belly Prices…
What a difference a Phase 5 pandemic makes. The drums of global hysteria grow ever more deafening as every news outlet screams the new name for horror: “Swine Flu.” Keep A Sharp Lookout For This Swine...
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The First Question for Advertisers Considering Social Media: Is Your Company...
Imagine this: you are at a cocktail party: chatting, mingling, nothing out of the ordinary. Suddenly, a total stranger walks up and throws their Appletini in your face. What do you do? Throw your...
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Getting Hit By A Skunk
I let our dog out into the backyard last night and twenty minutes later, the unmistakable smell of skunk barged in through the windows and doors and seemingly the walls themselves. If you’ve never...
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The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes. Today, a more holistic view could be O.P.E.N. media: Owned,...
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A Working Definition of Social Media (noun, pl): 1. Crowdsourced Opinion. 2....
There’s a wonderful old adage that says “Where there’s confusion, there’s money to be made.” The rapidly evolving world of social media presents a bewildering environment for marketers; “should we be...
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Something Else Ad People Can Learn from PR
I’ve grown increasingly obsessed with the convergence of advertising and public relations, driven mostly by the realization that social media amounts to a powerful new crowd-sourced form of PR for...
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When Brands Collide: Puma Golf vs. Augusta
During this weeklong run-up to the Masters Tournament, the press generates stories to fuel fan interest around the storied Augusta National Golf Club (yes, by unspoken law you must describe that course...
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